«Social Psychology» is fundamental textbook, which is included in the curriculum of social psychology of leading universities in the world. The authors of the textbook are famous American psychologists and lecturers David Myers and Gene Twenge.
Myers is a social psychologist, professor of psychology at Hope College in Michigan, USA, the author of 17 monographs on psychology, including textbooks and popular science publications.
Gene Twenge is a professor of psychology at the University of San Diego, USA, the author of more than 120 scientific publications on topics such as intergenerational difference, cultural change, social exclusion, gender roles and others.
The book «Social Psychology» in an accessible and vivid form helps to understand many of the phenomena of this science: the formation of thoughts, feelings and human behavior under the influence of society, the role and activity of the individual in social processes, that is, it describes the fundamental principles of social thinking and social behavior. To prove the theories, there are many interesting experimental data, wonderful supporting materials - drawings, diagrams, schemes, and even comics, which clearly explain the main scientific points. In this regard, the presentation of the material - easy, with a good sense of humor - distinguishes both deep scientific thoroughness and vivid amusement, artistry. This makes its reading not only informative, but also fascinating and easily digestible by students.
As one of the authors of the book D. Myers writes, «I imagined a book that should be both strictly scientific and human, filled with verified facts and intriguing. It should talk about social psychology no less exciting than a forensic reporter talks about any investigation. The material should be presented quite fully, but it should also stimulate students' thinking - their readiness to understand the essence of problems, analyze them and correlate the principles of science with what is happening in real life».
«Social Psychology» was translated into Kazakh within the framework of the program of First President of the Republic of Kazakhstan - Elbasy N.A. Nazarbayev “Course towards the future: modernization of Kazakhstan’s identity” under the project “New humanitarian knowledge: one hundred new textbooks”. Kazakhstani scientists with many years of pedagogical and psychological experience actively participated in the translation of this textbook (scientific editor - professor, doctor of pedagogical sciences K.K. Shalgynbaeva).
The textbook «Social Psychology» will be interesting and useful not only to psychology students, but also to sociologists, political scientists, and philosophers. https://openu.kz/ru/book/aleumettik-psihologiya
In the end, it would be relevant to quote D. Myers, which partially reveals some pages of this wonderful and clever book:
«Although much in human behavior remains a mystery, social psychology today can partially answer many intriguing questions:
- Will people behave differently if they first accept the new attitudes? If so, which persuasion method is most effective?
- Why do people sometimes help and sometimes harm each other?
- How do social conflicts arise and what needs to be done so that its participants unclench their fists and shake hands?
The answers to these questions - allow us to better understand ourselves and the social forces that affect us».