“Public animal. Introduction to Social Psychology ”is the most popular and generally recognized textbook on social psychology, the science of human behavior in society, at the world's leading universities. The book has already gone through seven editions in the United States and has been translated into 14 world languages.
The author of the textbook is a leading American scientist, one of the most famous and respected social psychologists of our time, Elliot Aronson. Aronson has taught and research at Harvard, Texas and Minnesota Universities, and for the past 25 years has been a professor at the University of California, Santa Cruz. He is the only one to receive all three major American Psychological Association awards: Outstanding Scientist (1999), Outstanding Teacher (1980), and Outstanding Writer (1975). In 1981 he was named Professor of the Year. In 2007 he was awarded the William James Fellowship for his contributions to scientific psychology.
Aronson was especially famous as a popularizer of social psychology, the author of numerous textbooks. The circle of his interests as a scientist is very versatile. In his publications, he considers such topical issues in the modern world as trends in social psychology, methods of influencing the mass consciousness of society, myths and speculations associated with them, and also presents his methods for controlling incoming information and how to competently create information messages without turning them into propaganda. She is a leading expert in the field of unfair advertising, abuse of persuasion mechanisms. He developed methods of removing people from destructive cults (totalitarian sects).
Elliot Aronson's book is an expanded and updated edition of one of the best modern textbooks on social psychology. The book presents the main provisions, conclusions, laws, theories of social psychology, as well as hypotheses and experiments. Knowledge of the laws of social psychology is necessary to understand the actions, thoughts and emotions of people, the mechanisms that underlie the development of society and its prosperity. (https://openu.kz/ru/book/kopke-umtylgan-zhalgyz-aleumettik-psihologiyaga-kirispe).
“Public animal. Introduction to Social Psychology ”was translated into Kazakh as part of the implementation of the program article by N. Nazarbayev "Bolashaka baғdar: Rukhani zhagyru" under the project "New humanitarian knowledge: one hundred new textbooks". The textbook translation was attended by: executive editors: Master of Journalism E. Zhenisuly, Doctor of Psychology Z. Madalieva, translators: Doctor of Psychology D. Duisenbekov, Candidates of Psychology N. Sadykova, M. Zholdasova, E. Kalymbetova, as well as N. Matzhani, O. Kenzhebekov, candidate of philological sciences B. Mizamkhan, scientific editor, doctor of psychological sciences D. Duisenbekov, literary editors: K. Abdukarimova, M. Dyusmagambetov.
Aronson's book is of undoubted interest for its rich, deep material, which contains numerous interesting facts and a fascinating style of presentation, in which there is grace and a sense of humor. The scientific provisions of the book are based on life examples of the modern reader, on effective applied research and experiments of a scientist and are presented in a clear, accessible form, which makes it understandable and easy to understand.
The textbook is intended for a wide range of readers, for those who seek to understand the mechanisms and laws of the inner world and social behavior of a person.