"Entrepreneurship: Theory, Process, Practice" is a popular and used textbook on the basics of entrepreneurship in the world's leading institutions of higher education. This is the 10th edition of the textbook.
The author of the book is a renowned American scientist, teacher Donald Kuratko - professor, director of the Johnson Center for Entrepreneurship and Innovation at the Kelley School of Business at Indiana University. He is a widely recognized entrepreneurial scholar, author of over 30 books and 190 articles on entrepreneurship and corporate innovation.
"Entrepreneurship: theory, process, practice" "translated into the Kazakh language as part of the implementation of the program article of Elbasy N.А. Nazarbayev "Bolashakka bagdar: Rukhani zhagyru" under the project "New humanitarian knowledge: one hundred new textbooks." The textbook translation was attended by: executive editor N. Kozhabek, translators: M. Seitzhapparuly, B. Sabdenaliev, N. Yntaybekova, G. Tusupova, M. Kystaubaeva, scientific editor: candidate of economic sciences G. Kurenkeeva, literary editor G. Bektasova.
The book has been a leader in entrepreneurship teaching for 25 years. The book is based on a combination of theoretical and practical approaches to understanding the processes of entrepreneurial activity. It includes interesting tasks, tables, diagrams, creative exercises for a deeper understanding of the subject of consideration - entrepreneurship. This, of course, will help to effectively master the material, develop innovative entrepreneurial skills and thinking among students-future managers. (https://openu.kz/ru/book/k-sipkerlik-teoriya-process-praktika).
In the introduction to the book, the author noted the role of entrepreneurship in the life of modern society and its main components: “Entrepreneurship is the most significant economic force known to mankind! The entrepreneurial revolution in the past three decades has permeated all aspects of business thinking and planning today. The process of transforming creative ideas into commercially viable businesses remains a major force in the global economy. Successful entrepreneurship requires much more than luck and money. It's a single process of creativity, risk-taking and planning. ”
The book presents issues of entrepreneurial thinking, a modern approach to building a business, creating innovative enterprises and business plans, legal aspects and financial instruments necessary for an entrepreneur, pricing and marketing, business valuation. It contains the latest themes, models and processes developed by entrepreneurship academics and researchers.
The book, offered as one of the main textbooks for university students of the corresponding profile, will also be of interest to the business community.